Cambodia Australia Partnership CAPRED (2024-2025)

Jos Leeters is involved in an exciting assignment for the Cambodia Australia Partnership for Resilient Economic Development CAPRED. On behalf of HollandDoor, Jos Leeters is teaming up with ProFound - Advisers In Development (Netherlands), Export Connect (Australia) and Cambodian expert Youssey Lak to enhance the export market readiness of eight Cambodian agribusiness SMEs, working with cashew nuts, rice, spices, dried fruits and salt.

The effort includes conducting in-depth market assessments of three European markets (the Netherlands, France, and the United Kingdom) and the Australian market. Based on these assessments, the project has chosen for the Netherlands as the key target market for follow-up activities. The next steps include export readiness workshops in Phnom Penh for the Cambodian SMEs (August 2024) and a B2B matchmaking visit to the Netherlands, in combination with a visit to trade fair, SIAL Paris, (October 2024).

CAPRED is Australia's flagship bilateral economic development program in Cambodia. It's implemented by Cowater International, runs until 2027 and focuses on three sectors: agriculture and agro-processing;  trade, investment and enterprise development; and infrastructure development. Among its priority themes are export market development and market diversification in the agrifood sector.