Training and coaching SME's in the south of Vietnam to improve their export performance (2015-2017)

Vietrade is the Vietnamese government institution that promotes foreign investments in Vietnam and stimulates foreign trade. Bureau Leeters participated in a multi-year capacity building program for SMEs and business support organizations in the south of Vietnam, enhancing their exports of fresh and processed fruit to various high-end markets, such as Australia, Korea, Japan, the Middle East, USA and Europe. Bureau Leeters was involved as an international consultant to train and coach companies and support their organizations.

Jos Leeters collaborated in this project with Vietnam Insight, a HCMC-based company with a broad experience in trade promotion. The joint training and coaching sessions included high-end market access requirements, export strategies, marketing plans and do's and don'ts in business. Actual market entry, for instance through attending international trade fairs, was also part of the project.